Terms of Service

"You" may be an individual or an entity. If you use the Service on behalf of an organization (such as a dental practice, clinic, or healthcare provider), you represent that you have authority to bind that organization to these Terms, and "you" includes the organization.

The Service may support multiple roles (e.g., administrators, providers, dentists, clinic staff, clients). Your permitted actions and access levels depend on your assigned role(s).

We provide a software platform designed for dental practices that includes:

• Slide and presentation creation tools for treatment plans and smile designs
• Customer Relationship Management (CRM) tools for patient management
• Treatment plan and practice workflow management
• Sales presentation tools for cosmetic dentistry
• Reporting and analytics dashboards
• Billing and subscription management

Features may change, be updated, or discontinued over time as we improve and evolve the Service.

3.1 Age Requirement: You must be at least 18 years old (or the age of majority in your jurisdiction) to use the Service.

3.2 Accurate Information: You must provide accurate, current, and complete information during registration and maintain the accuracy of this information throughout your use of the Service.

3.3 Account Security: You are responsible for maintaining the confidentiality of your account credentials and for all activity that occurs under your account. You agree to:

• Use a strong password and keep it secure
• Not share your account credentials with others
• Notify us immediately at support@practice-uplift.com of any unauthorized access or security breach
• Accept responsibility for all activities conducted through your account

You agree not to:

• Use the Service for any unlawful, harmful, deceptive, or fraudulent purposes
• Interfere with or disrupt the Service or attempt to gain unauthorized access to our systems, other users' accounts, or networks
• Upload, transmit, or distribute malware, viruses, or any malicious code
• Attempt to probe, scan, or test the vulnerability of the Service without written authorization
• Reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code of the Service, except as permitted by applicable law
• Use the Service to store or transmit content that you do not have the right to use or that infringes upon third-party rights
• Violate any applicable laws, regulations, or third-party rights, including HIPAA and other healthcare privacy laws
• Use automated systems (bots, scripts, scrapers) to access the Service without permission
• Impersonate any person or entity or misrepresent your affiliation with any person or entity

5.1 Your Content

You retain ownership of all content and data you upload, submit, or create using the Service ("Customer Content"), including patient information, treatment plans, presentations, and communications. You grant Practice Uplift a limited, non-exclusive, royalty-free license to host, process, transmit, display, and reproduce Customer Content solely to:

• Provide and maintain the Service
• Improve and develop new features
• Ensure security and prevent fraud
• Comply with legal obligations

5.2 Responsibility for Customer Content

You represent and warrant that you have all necessary rights, permissions, and authorizations to provide Customer Content to us, and that doing so does not violate any law, regulation, or third-party rights, including patient privacy rights under HIPAA.

5.3 Protected Health Information (PHI)

When you use our Service to process Protected Health Information (PHI), you acknowledge that:

• Practice Uplift acts as a Business Associate under HIPAA
• You must ensure a valid Business Associate Agreement (BAA) is in place
• You are responsible for your own HIPAA compliance
• You have obtained all necessary patient consents and authorizations

5.4 Feedback

If you provide feedback, suggestions, or ideas about the Service, you grant us the right to use, modify, and incorporate such feedback without restriction, attribution, or compensation to you.

Our Privacy Policy explains how we collect, use, protect, and share information. It is incorporated by reference into these Terms.

View our Privacy Policy

7.1 Fees

Certain features and functionality of the Service require payment of fees. You agree to pay all applicable fees and taxes based on the subscription plan you select. All fees are stated in U.S. dollars unless otherwise specified.

7.2 Billing Provider (Stripe)

Payments are processed by Stripe, Inc., a third-party payment processor. When you provide payment information:

• Your payment details are transmitted directly to and stored by Stripe
• Practice Uplift does not store full credit card numbers
• Your use of Stripe is subject to Stripe's Terms of Service and Privacy Policy
• Stripe processes payment data according to its own security practices and PCI compliance standards

7.3 Automatic Renewals

If you purchase a subscription, it will automatically renew at the end of each billing period (monthly or annually, as selected) unless you cancel before the renewal date. You will be charged the then-current rate for your plan. Renewal terms and cancellation procedures are presented at checkout and in your account settings.

7.4 Changes to Fees

We may change subscription fees or introduce new fees with at least 30 days' advance notice via email or in-app notification. Fee changes will apply to subsequent billing periods following the notice. Your continued use of the Service after fee changes take effect constitutes acceptance of the new fees.

7.5 Taxes

All fees are exclusive of applicable federal, state, local, or foreign taxes, levies, or duties. You are responsible for paying all such taxes, except for taxes based on Practice Uplift's net income.

7.6 Refunds

All fees are non-refundable except where required by law or as follows:

• If you cancel within 14 days of your initial subscription purchase, you may request a full refund
• Refunds are not available for subscription renewals
• If we terminate your account due to our error or service unavailability, you may be entitled to a pro-rata refund
• Refund requests must be submitted to support@practice-uplift.com

If you receive access to the Service through a free trial, promotional offer, or special pricing:

• We may require you to provide a valid payment method
• The trial or promotional access may automatically convert to a paid subscription unless you cancel before the trial period ends
• Trial periods are typically limited to one per user or organization unless otherwise stated
• We reserve the right to modify or terminate trials and promotions at any time
• Trial and promotional terms will be disclosed at the time of sign-up

Special programs, such as our Startup Program, may have additional terms and eligibility requirements as specified on the program page.

The Service may integrate with or provide links to third-party services, including:

• Payment processors (Stripe)
• Email service providers
• Analytics services
• Other dental practice management or healthcare tools

We are not responsible for third-party services, their content, privacy practices, or availability. Your use of third-party services is governed by their respective terms of service and privacy policies. We do not endorse or make any warranties regarding third-party services.

Practice Uplift and its licensors own all rights, title, and interest in and to the Service, including:

• Software, code, and technology
• User interface designs and layouts
• Logos, trademarks, and branding ("Practice Uplift" and related marks)
• Documentation and training materials
• Templates, calculators, and content we provide

The Service is protected by copyright, trademark, and other intellectual property laws. You may not use our trademarks, logos, or branding without our prior written permission.

Your license to use the Service is limited to the rights expressly granted in these Terms and does not transfer any ownership rights to you.

11.1 Termination By You

You may stop using the Service and cancel your subscription at any time through your account settings or by contacting support at support@practice-uplift.com. Cancellation will be effective at the end of your current billing period, and you will continue to have access to the Service until that time.

11.2 Suspension or Termination By Us

We may suspend or terminate your access to the Service, with or without notice, if:

• You breach these Terms or our Acceptable Use Policy
• We reasonably suspect fraud, security risks, or illegal activity
• Your account has been inactive for an extended period
• Required by law or legal process
• Necessary to protect the Service, other users, or Practice Uplift
• You fail to pay fees when due

We will make reasonable efforts to provide advance notice of suspension or termination unless doing so would increase harm, violate legal requirements, or compromise security.

11.3 Effect of Termination

Upon termination:

• Your right to access and use the Service will immediately cease
• You will no longer be charged subscription fees
• You may request an export of your Customer Content within 30 days of termination
• We may delete your Customer Content after 30 days, except where retention is required by law or our Business Associate obligations
• Provisions that by their nature should survive (including intellectual property, limitations of liability, indemnification, and dispute resolution) will continue to apply

12.1 Not Professional Advice

The Service provides tools, templates, calculators, presentation content, and informational resources related to dental practice management and patient care. However:

• Not Medical Advice: The Service is not a substitute for professional medical, dental, or clinical judgment. All clinical decisions remain the sole responsibility of licensed healthcare providers.
• Not Legal or Financial Advice: Treatment cost estimates, financing calculators, and business analytics are for informational purposes only and do not constitute legal or financial advice.
• Your Responsibility: You are responsible for verifying the accuracy and suitability of any information, templates, or content for your specific use case and ensuring compliance with all applicable laws and professional standards.

12.2 Third-Party Content

We do not endorse or guarantee the accuracy of any third-party content, links, or integrations accessible through the Service.

Some jurisdictions do not allow the exclusion or limitation of certain warranties or damages, so some of the above limitations may not apply to you. In such jurisdictions, our liability will be limited to the maximum extent permitted by law.

You agree to indemnify, defend, and hold harmless Practice Uplift, its affiliates, and their respective officers, directors, employees, agents, and licensors from and against any and all claims, liabilities, damages, losses, costs, expenses, or fees (including reasonable attorneys' fees) arising out of or relating to:

• Your Customer Content, including any claims that it infringes or violates third-party rights
• Your use or misuse of the Service in violation of these Terms
• Your violation of any applicable laws, regulations, or third-party rights
• Your breach of any representation or warranty in these Terms
• Any claims by your patients, employees, or other third parties related to your use of the Service
• Your failure to comply with HIPAA or other healthcare privacy and security regulations

This indemnification obligation will survive termination of these Terms and your use of the Service.

15.1 Governing Law

These Terms are governed by and construed in accordance with the laws of the State of New York, United States, without regard to its conflict of law principles.

15.2 Dispute Resolution

In the event of any dispute, controversy, or claim arising out of or relating to these Terms or the Service:

Informal Resolution: Before filing any formal legal action, you agree to first contact us at support@practice-uplift.com to attempt to resolve the dispute informally. We will attempt to resolve the dispute through good-faith negotiation for at least 30 days.

Exclusive Venue: If informal resolution is unsuccessful, any legal action or proceeding must be brought exclusively in the federal or state courts located in New York County, New York, and you consent to the personal jurisdiction of such courts.

15.3 Class Action Waiver

TO THE EXTENT PERMITTED BY LAW, YOU AND PRACTICE UPLIFT AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING.

15.4 Time Limitation

Any claim or cause of action arising under these Terms must be filed within one (1) year after the claim or cause of action arose, or it will be permanently barred.

We may update, modify, or replace these Terms from time to time to reflect:

• Changes to our Service or business practices
• Legal, regulatory, or security requirements
• Improvements to clarity or accuracy

If we make material changes to these Terms, we will provide notice by:

• Sending an email to the address associated with your account
• Posting a notice on our website or within the Service
• Updating the "Last Updated" date at the top of these Terms

Material changes will become effective 30 days after notice is provided, except where changes are required by law or for security reasons, in which case they may be effective immediately.

Your continued use of the Service after the effective date of updated Terms constitutes your acceptance of the changes. If you do not agree to the updated Terms, you must stop using the Service and may cancel your subscription.

17.1 Entire Agreement

These Terms, together with our Privacy Policy and any Business Associate Agreement, constitute the entire agreement between you and Practice Uplift regarding the Service and supersede all prior agreements and understandings.

17.2 Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable, the remaining provisions will continue in full force and effect.

17.3 Waiver

Our failure to enforce any right or provision of these Terms will not constitute a waiver of that right or provision. Any waiver must be in writing and signed by Practice Uplift.

17.4 Assignment

You may not assign or transfer these Terms or your rights under them without our prior written consent. We may assign these Terms without restriction, including in connection with a merger, acquisition, or sale of assets.

17.5 Force Majeure

Practice Uplift will not be liable for any delay or failure to perform resulting from causes beyond our reasonable control, including acts of God, war, terrorism, labor disputes, internet service failures, or government actions.

17.6 Export Compliance

The Service may be subject to U.S. export control laws. You agree to comply with all applicable export and import laws and regulations and will not export, re-export, or transfer the Service to prohibited countries or individuals.

17.7 U.S. Government Rights

If you are a U.S. government entity, the Service is a "commercial item" as defined in 48 C.F.R. 2.101, and government users acquire only the rights granted in these Terms.

If you have questions, concerns, or requests regarding these Terms of Service, please contact us:

For specific inquiries:

• Technical Support: Visit our Support Center
• Privacy Questions: View our Privacy Policy
• Business Associate Agreement: Contact support@practice-uplift.com